With Produce, Higher Prices Don’t Mean Better Quality

As consumers, we are used to paying more for better quality. We expect to pay more for a Rolex watch than a Timex. We know we will pay more for the luxury of a Cadillac versus a Chevrolet, a BMW versus a Hyundai. And this rule generally holds true for just about anything we are looking to purchase, except when it comes to fresh produce.   

In some ways produce is pretty simple:...