Custom Coffee Roasts Set Cafés Apart

Kate Bernot

When it comes to jazzing up your java, skip the pour-over show and foam art and go straight for the custom blend. Increasingly, cafés and bakeries are seeking out roasters to create custom coffee roasts or blends designed to match the menu. These custom blends can cost a premium, but owners say they’re a memorable offering that elevates a daytime menu, develops customer loyalty and even helps sell more pastry....