Look Beyond Matcha for Your Japanese Tea Program
February 2, 2018
Whether frozen into ice cream or layered into latte art, Japanese matcha has made it to the mainstream. “Our matcha sales have been up 200 percent every year for the last three years," says Rod Markus of Chicago’s Rare Tea Cellar, who remembers when he threw out more of the green tea powder than he could sell. “But what’s cool is that a lot has...