How a Backstory Binder Helps Sell the Story Behind Your Menu

Menu Engineer, Palm Springs, California

The restaurant industry I love has been hit harder than most during this pandemic. So many wonderful establishments are being forced to close their doors, unsure if they will be able to return. Have hope. Believe your business, and our industry, will make it to the other side of this struggle. You will open your doors again. And with some work, self-reflection, and planning, we can be even better than before. A menu renovation is something...