Labneh is Thick, Rich, and Ready for Its Close-up

Datassential, Chicago, Illinois

Greek yogurt was our gateway drug. Found on less than 1 percent of menus a decade ago, it grew an astonishing 1,500 percent over the next decade as American consumers discovered that yogurt could be thick, rich… even luxurious. Now consumers are seeking out even thicker and richer options, leading to the growing popularity of skyr, the tangy yogurt from Iceland, and labneh, a Middle Eastern creation that’s so thick and rich it straddles the line between yogurt...